The Influence of Reciprocal Relationships and Trust on Sharia Cooperative Member Satisfaction
DOI:
https://doi.org/10.56897/iefr.v2i2.39Abstract
Cooperatives have a role as pillars of economic and social development of the community, but they still experience many internal and external challenges, including in managing the satisfaction of their members. This study answers these challenges through the application of Social Exchange Theory, with the aim of analyzing whether reciprocity and trust have influence on the satisfaction of cooperative members. The study gathered 200 respondents from nine sharia cooperatives in six provinces of Indonesia. Using multiple regression models, the collected data was tested and further analyzed using SPSS 24.0 Software. This research found that Reciprocity and Trust have a positive and significant influence on the Satisfaction of sharia cooperative members. This research provides empirical evidence for the application of Social Exchange Theory in explaining the factors influencing the satisfaction of cooperative members that was not studied before. Sharia cooperative management can apply the results of this research to improve cooperative performance by building mutually beneficial and trusting relationships with its members. The results of this study can be generalized to sharia cooperatives, while the application to conventional cooperatives needs to be further studied.
Keywords: Reciprocity, Trust, Satisfaction, Shariah Cooperatives, Social Exchange Theory
References
Ali, M. (2010). Educational Research Methodology and Applications. Jakarta: Main Cendikia Library
Arcas-Lario, N., Martín-Ugedo, J. F., & Mínguez-Verac, A. (2014). Farmers’ satisfaction with fresh fruit and vegetable marketing spanish cooperatives: An explanation from agency theory. International Food and Agribusiness Management Review, 17(1), 127-146.
Arnould, E., Price, L., & Zinkhan, G. (2004). Consumers. New York: McGraw-Hill/Irwin.Stafford (2008).
Auld, C. J., & Case, A. J. (1997). Social exchange processes in leisure and non-leisure settings: A review and exploratory investigation. Journal of Leisure Research, 29(2), 183-200
https://doi.org/10.1080/00222216.1997.11949793
Azwar, S. (2015). Construction of Psychological Scales (2nd Edition). Yogyakarta: Student Library.
Bhinekawati, R. (2017a). Corporate Social Responsibility, Social Capital and Sustainable Development: Lesson from an Indonesian Palm Oil Company. Indonesian society, 43(1), 15-32.
Bhinekawati, R. (2017b).Corporate Social Responsibility and Sustainable Development: Social Capital and Corporate Development in Developing Economies. Abingdon, OX: Routledge
Bhinekawati, R. (2022). Implementation of Performance Maslahah Based on the Viewpoint of Maqasid Shariah at Alam Kerinci Cooperative.Journal of Economics & Sharia Economics, 5(2), 1512-1526.
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The Service Encounter: Diagnosing Favorable and Unfavorable Incidents. Journal of Marketing, 54, 71-84. https://doi.org/10.1177/002224299005400105
Breusch, T. S.; Pagan, A. R. (1979). "A Simple Test for Heteroskedasticity and Random Coefficient Variation". Econometrica. 47 (5), 1287–1294. doi:10.2307/1911963. JSTOR 1911963. MR 0545960.
Catriana, E. (2020). Challenges of Cooperatives in Indonesia, Competition and Management Problems. Downloaded January 14, 2022, from Kompas.com website: https://amp.kompas.com/money/read/2020/08/13/143900426/ challenges-cooperatives-in-Indonesia-competition-to-management problems
Chao, C. M., Yu, C. T., Cheng, B. W., & Chuang, P. C. (2013). Trust and commitment in relationships among medical equipment suppliers: Transaction cost and social exchange theories. Social Behavior and Personality, 41(7). https://doi.org/10.2224/sbp.2013.41.7.1057
DPR-RI. (2018).Cooperatives in the Indonesian Economic System. Jakarta. Downloaded October 7, 2022 from
https://berkas.dpr.go.id/puslit/files/buku_tim/buku-tim-public 96.pdf
Emerson, R. M. (1976). Social Exchange Theory. Annual Review of Sociology, 2, 335–362. https://doi.org/10.1146/annurev.so.02.080176.002003
Franken, J., Cook, M. (2019). Horizon and Portfolio Investment Constraints in Agricultural Cooperatives. In: Windsperger, J., Cliquet, G., Hendrikse, G., Srećković, M. (eds) Design and Management of Interfirm Networks. Contributions to Management Science. Cham: Springer. https://doi.org/10.1007/978-3-030-29245-4_10
Ganesan, S. (1994). Determinants of Long-Term Orientation in Buyer Seller Relationships. Journal of Marketing., 58 (2), 1-19. https://doi.org/10.1177/002224299405800201
Ghozali, I. (2011). Multivariate Analysis Application with SPSS Program. Semarang: Diponegoro University Publishing Agency. Gouldner, A. W. (1960). The Norm of Reciprocity: A Preliminary
Statement. American Sociological Review, 25, 161-178. https://doi.org/10.2307/2092623Collins (2010)
Grashuis, J., & Cook, M. L. (2019). A structural equation model of cooperative member satisfaction and long-term commitment. International Food and Agribusiness Management Review, 22(2), 243-267https://doi.org/10.22434/IFAMR2018.0101
Grashuis, J., & Cook, M. L. (2021). Members of Cooperatives: More Heterogeneous, Less Satisfied? International Food and Agribusiness Management Review, 24(5), 813-825. https://doi.org/10.22434/IFAMR2020.0086
Grashuis, J., & Su, Y. (2019). A review of the empirical literature on farmer cooperatives: Performance, ownership and governance, finance, and member attitude. Annals of Public and Cooperative Economics, 90(1), 77-102. https://doi.org/10.1111/apce.12205
Hair, J. F., Hult, T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Leaste Squares Structural Equation Modelling (PLS SEM) (Second edition). London: Sage Publications, Inc. Harden, G., Boakye, K. G., & Ryan, S. (2018). Turnover intention of technology professionals: A social exchange theory perspective. Journal of Computer Information Systems, 58(4), 291-300. https://doi.org/10.1080/08874417.2016.1236356
Hejase, A.J., & Hejase, H.J. (2013). Research Methods, A Practical Approach for Business Students (2nd edn.). Philadelphia, PA: Masadir Inc., p. 58
Hernández-Espallardo, M., Arcas-Lario, N., & Marcos-Matás, G. (2013). Farmers' satisfaction and intention to continue membership in agricultural marketing co-operatives: neoclassical versus transaction cost considerations. European Review of Agricultural Economics, 40(2), 239-260. https://doi.org/10.1093/erae/jbs024
Homans, G. C. (1958). Social behavior as exchange. American journal of sociology, 63(6), 597-606. https://doi.org/10.1086/222355 ICA. (2022). What is a cooperative? Retrieved January 26, 2022, from https://www.ica.coop/en/cooperatives/what-is-a-cooperative
Jeong, M., & Oh, H. (2017). Business-to-business social exchange relationship beyond trust and commitment. International Journal of Hospitality Management, 65, 115-124. https://doi.org/10.1016/j.ijhm.2017.06.004
Jussila, I., Goel, S., & Tuominen, P. (2012). Governance of Co-operative Organizations: A Social Exchange Perspective. Business and Management Research,1(2), 14-15. https://doi.org/10.5430/bmr.v1n2p14
Ministry of Cooperatives and Human Resources. (2021).Recapitulation of Cooperative Data as of 31 December 2020. Jakarta. Downloaded 7 September 2022 from https://kemenkopukm.go.id/uploads/report/1616648412_REK APITULASI COOPERATIVE DATA AS OF 31 DECEMBER 2020 (VERY TEMPORARY DATA).pdf
Khalid, S., & Ali, T. (2017). An integrated perspective of social exchange theory and transaction cost approach on the antecedents of trust in international joint ventures. International Business Review, 26(3), 491-501. https://doi.org/10.1016/j.ibusrev.2016.10.008
Kim, D. J. (2012). An investigation of the effect of online consumer trust on expectation, satisfaction, and post-expectation. Information Systems and E-Business Management, 10(2), 219- 240. https://doi.org/10.1007/s10257-010-0136-2
KNKS. (2019). Sharing Sharia Microfinance Platform Based on Baitul Maal Wat Tamwil (BMT). Retrieved July 29, 2022, from https://knks.go.id/isuutama/8/sharing-platform-keuangan mikro-syariah-berbasis-baitul-maal-wat-tamwil-bmt
Lambe, C. J., Wittmann, C. M., Spekman, R. E., Lambe, C. J., Wittmann, C. M., Social, R. E. S., … Spekman, R. E. (2016). Social Exchange Theory and Research on Business- to-Business Relational Exchange Social Exchange Theory and Research on Business-to-Business Relational Exchange. Journal of Business to-Business Marketing, ISSN, 628, 0-36.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model Of Organizational Trust. Academy of Management Review, 20(3), 709-734. https://doi.org/10.5465/amr.1995.9508080335
Mitonga-Monga, J. (2020). Social exchange influences on ethical leadership and employee commitment in a developing country setting. Journal of Psychology in Africa, 30(6), 485-491. https://doi.org/10.1080/14330237.2020.1842587
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. Journal of Marketing Research, 29(3), 314-328. https://doi.org/10.1177/002224379202900303
Morrow, J. L., Hansen, M. H. M., & Pearson, A. W. A. (2004). The cognitive and affective antecedents of general trust within cooperative organizations. Journal of Managerial Issues, 48-64.
Mukherjee, T., & Bhal, K. T. (2017). Understanding Promotional Service Interactions through Social Exchange Theory of Affect. Journal of Promotion Management, 23(5), 689-707. https://doi.org/10.1080/10496491.2017.1297985
Pervan, S. J., Bove, L. L., & Johnson, L. W. (2009). Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation. Industrial Marketing Management, 38(1) 60-70. https://doi.org/10.1016/j.indmarman.2007.11.001
Priyastama, R. (2017). The Magic Book of Mastering SPSS: Data Processing & Data Analysis. Bantul: Start Up.
Rasoolimanesh, S. M., Jaafar, M., Kock, N., & Ramayah, T. (2015). Arevised framework of social exchange theory to investigate the factors influencing residents’ perceptions. Tourism Management Perspectives,16,335-345. https://doi.org/10.1016/j.tmp.2015.10.001
Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Sciences [by] John T. Roscoe. Holt, Rinehart and Winston, New York.
Saks, A. M. (2019). Antecedents and consequences of employee engagement revisited. Journal of Organizational Effectiveness, 6(1), 19-38. https://doi.org/10.1108/JOEPP-06-2018-0034
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach Seventh Edition. Haddington: John Wiley & Sons.
Shiau, W. L., & Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A social exchange theory perspective. Computers in Human Behavior, 28(6), 2431-2444. https://doi.org/10.1016/j.chb.2012.07.030
Spielberger, C. D. (2004). Encyclopedia of applied psychology, three volume set. In Encyclopedia of Applied Psychology, Three Volume Set.
Stafford, L. (2008). Social Exchange TheoriesNo Title. In L. A. Baxter & D. O. Braithwaite (Eds.), Engaging theories in interpersonal communication: Multiple perspectives (pp. 377–389). Thousand Oaks, CA: SAGE Publications.
Sugiyono. (2013). Quantitative Qualitative Research Methods and R&D, Bandung: Alfabeta.
West, R., & Turner, L. (2007). Introducing Communication Theory. New York: McGraw-Hill Companies Inc.
Xiao, Y., Zheng, X., Pan, W., & Xie, X. X. (2010). Trust, relationship commitment and cooperative performance: Supply chain management. Chinese Management Studies, 4(3), 231-243. https://doi.org/10.1108/17506141011074129
Zafirovski, M. (2005). Electronic Journal of Sociology ( 2005 ). Social Exchange Theory under Scrutiny : A Positive Critique of its Economic-Behaviorist Formulations. Electronic Journal of Sociology, 2(2), 1-40.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Khoirunisa, Risa Bhinekawati, Muhammad Najib
This work is licensed under a Creative Commons Attribution 4.0 International License.
<a rel="license" href="http://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by/4.0/88x31.png" /></a><br />This work is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.